White’s Oats, Ireland’s largest oat miller and breakfast cereal producer, is set to attend Private Label Manufacturers Association (PLMA’s) annual World of Private Label International Trade Show which is taking place this week [May 20 - 21] at the RAI Amsterdam Convention Centre.

White’s is one of seven businesses from Northern Ireland attending as part of a trade visit with Invest NI.

Across the two days, key representatives from White’s will meet with existing and potential retail and foodservice partners from more than 120 countries worldwide as part of its trade strategy to strengthen and develop long term strategic relationships with leading retailers and distributors across the globe. The international show will provide a key platform for White’s to promote its extensive portfolio of oat-based products, including traditional and organic oats, toasted oats and granolas and showcase its packing formats across sachets, pots, drums and block bottom bags
White’s has made significant investment into a new facility at Moy in Co. Armagh and enhancements at its oat mill in Tandragee to boost its capabilities and capacity. The new packing lines and recyclable packaging solutions will improve its competitiveness with retail customers and deliver innovative solutions for end customers.

Speaking ahead of the trip Colin Ferguson, Head of Sales, White’s Oats, said:

“This visit marks our first attendance at PLMA alongside other food and beverage producers from Northern Ireland as part of an Invest NI trade visit. Over the coming two days, we look forward to meeting with retail and foodservice partners, buyers and suppliers to showcase our superior Irish Oats and our development capabilities in innovative product and packing solutions.

The international trade show, which follows our attendance at Gulfood in February, reinforces our commitment to applying our market excellence and oat expertise to investing in innovation, category expansion and sustainable production practices, positioning ourselves as a key partner for retailers worldwide.’’ Colin continued.

As part of PLMA’s product spotlight, White’s will be exhibiting its most recent innovation, including protein porridge, functional porridge pots and its grab & go oaty bar, which has seen strong uptake since its initial launch into the ambient snack category earlier this year.

White’s Oats will be exhibiting at Stand 14M35 at the RAI Amsterdam Convention Centre on May 20^th and 21^st.

ENDS.