Co. Armagh based White’s Oats, Ireland’s largest oat miller and cereal producer, is entering the ambient on the go snack category with a new soft-baked Oaty Bar made from its award-winning, high quality Irish oats.
The new product sees White’s first major launch into the healthy snacking category, catering for the evolving needs of its consumers. Offering a tasty and wholesome snack experience, the bar is ideal for consumers looking for an oats-on-the-go offering.
Speaking on the launch Danielle McBride, Marketing Manager, White’s Oats said:
“At White’s we are committed to providing high quality products that deliver on nutrition and taste and suit our customer’s busy lifestyles. Our new Oaty Bars are made using all-natural Irish butter and contain over 50% wholegrain oats, making it easier than ever to enjoy a great tasting, naturally energising snack that will leave that hungry feeling fading fast.
“Each bar has only five, all-natural ingredients, with no additives, flavourings or preservatives. It’s the perfect choice for those rushed mornings, as a mid-morning boost or an afternoon pick me up.” Danielle continued.
Available in a 45g Bar, containing 196 calories and over 3g of fibre and protein.
Sold in a single pack, White’s Oaty Bars are available now in Tesco, Spar and Vivo stores across Northern Ireland. They will be launching in Bob & Bert coffee shops early 2025. RRP £1.00.
The launch will be supported with in-store sampling, PR and paid social.