White's has secured a new trading partnership with the world's largest dedicated online grocery retailer, Ocado. The new contract will see White's range of porridge oats and granolas, including Organic Jumbo Oats, Toasted Oats and Toatly Oaty now available on Ocado's online platform.
''Our new contract with Ocado is an exciting opportunity for White's as we seek to build our branded distribution in Great Britain'', said Stuart Best, Business Development Manager for White's Oats. ''Our continued focus is on ensuring supply meets demand for our products. This new venture with Ocado will mean, that as consumer purchasing behaviour adapts, White's is well positioned to reach those consumers with its online product listings''.
''Having been awarded the UK Best Breakfast Cereal for our organic oats at the UK Quality Food Awards in December, we continue to supply customers with nutritionally-balanced oat cereals that are of the highest quality and taste, and we are confident that through our 180-year heritage of milling oats and our farming partnerships across the UK and Ireland, we can bring real value to Ocado customers with our product offerings''.