White's Oats

White's Oats Named UK's Best Breakfast Cereal

Uk Quality Food Awards

White’s Jumbo Organic Oats was named ‘Best Breakfast Product’ by a panel of expert food judges in the UK Quality Food and Drink Awards, the most influential event in the annual UK food and drink calendar. Thousands of food and drink products were entered by companies from across the UK, seeking endorsement from the panel of expert judges.

The awards recognise and celebrate outstanding quality/products from UK producers, assessed on ten separate criteria including, among others, taste, appearance and innovation. The ‘Q’ on pack is now seen as the most recognisable mark of excellence for retailers, food and drink manufacturers, foodservice providers, wholesalers, suppliers and small producers alike.

White’s Oats, has been milling porridge oats and oat cereals for over 178 years in Co. Armagh and is the principal organic oat miller in UK and Ireland. It has successfully grown its organic business over the past 20 years, primarily by developing strong relationships with thirty five British growers under a professional growers’ initiative. White’s organic growers are immensely passionate when it comes to organic growing and this is reflected in the highest quality grain standards.

James Mathers, managing director of White’s Oats, says: “We are thrilled to gain this highly influential recognition. Winning a ‘Q” award is an endorsement to the premium quality and outstanding taste of our Jumbo Organic Oats.

“The award from such a distinguished panel of food experts is a tremendous recognition of the passion, dedication and provenance shown by our farmers in delivering sustainable and high quality oats to customers and consumers.’’

“This endorsement will be extremely beneficial as we seek to grow our existing business especially in Britain. It raises our profile and that of our Jumbo Organic Oats and increases awareness of our healthy oat breakfast products in a market that’s immensely important to us. We already have a solid platform for growth in the relationships we have with high-end retailers such as Waitrose'', adds James.  

White’s Oats, which has won 53 Great Taste Awards, and an impressive eleven year consecutive track record win for its Jumbo Organic Oats works with around 60 growers in Northern Ireland and GB and sells a range of natural oat-based products, such as porridge, granola and muesli, to retailers throughout the UK and Ireland.

In addition to growing sales in Britain, White’s has business in the Republic of Ireland, other parts of Europe as well as the US, Asia and the Middle East. The company’s product portfolio of oat-based cereals includes traditional and organic porridge oats, instant oats, granolas and muesli.


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