White’s Oats signs up to support Rural Christmas Charity Inititiative

White’s Oats joins Rural Support and Simple Power to Spread Festive Cheer to Rural Families in Need.

White’s Oats, based in Tandragee, has generously donated produce to wind energy company, Simple Power and farming and rural charity, Rural Support’s fourth annual ‘Christmas Hamper Scheme’, aimed at helping hard-hit rural and farming families this Christmas.

White’s Oats united with over 20 other agri-companies to share the success of Northern Ireland’s Year of Food and Drink with those in need. This generosity enabled the charity to deliver over 100 hampers to farming and rural families this Christmas.

White’s Oats generous donation and kindness by providing its porridge oats and oat cereals for the Christmas hamper appeal has helped to ensure Rural Support can provide even more families in need of extra Christmas cheer during Northern Ireland’s Year of Food and Drink.

Rural Support’s Chief Executive, Jude McCann, commented, “I’m delighted with the support from White’s Oats and would like to sincerely thank them for their very generous donation. This year has been particularly tough for Northern Ireland’s farming community with the agricultural downturn having an impact on commodity prices. The kindness and efforts of White’s Oats , Simple Power, and the other local companies are much appreciated and will go a long way in taking some of the pressure off hard-hit families.”

Rural Support is working with its CSR partner, wind energy company Simple Power, on campaigns to raise awareness of the importance of health and wellbeing in rural communities and farming families.

Simple Power Chief Executive, Philip Rainey, commented, “We are delighted by the response from White’s Oats insert donor name for our Christmas Hamper Scheme in partnership with Rural Support, as it would not be possible without their generous support. This initiative was particularly poignant as it took place during Northern Ireland’s Year of Food and Drink, it was great to see so many food and drink producers come together to give back to the rural community this Christmas. With the support of the local producers like White’s Oats, the hampers will go some way towards delivering a little Christmas cheer this year to hard-hit rural families, alongside Rural Support’s very beneficial support service.”

This year’s Christmas Hamper Appeal included generous donations from Cavanagh Eggs, Cavanagh Kelly, Clandeboye Estate Yoghurt, Cookstown, DJ’s Apple Juice, Farmlay Eggs, Fresh Fields, Gilfresh Produce, Kerry Food Group, Kestrel Foods, Mash Direct, Moy Park, Punjana Tea, SH Long Produce, South Antrim Community Network, Tayto, Tesco NI, Finnebrogue Artisan, Ulster Farmers’ Union, White’s Oats and Wilson’s Country.

Rural Support helps farming and rural families across Northern Ireland on a wide range of issues, from farm business and financial issues to concerns about physical and mental health. The charity provides support for the rural community through a helpline offering a listening and signposting service.


About Rural Support

Rural Support was formed in 2002 following the Foot and Mouth epidemic which had a severe impact on farmers and on the rural community in Northern Ireland. There was evidence of distress within the rural community and the need for a support sevice was identified. Rural Support provides this support through a helpline offering a listening and signposting service for farmers and rural families. It deals with a range of issues including emotional distress, suicide risk, physical and mental health, farming paperwork and bureaucracy.



and Twitter: @RuralSupport

About Simple Power

Founded in Northern Ireland in 2010, Simple Power develops single wind turbines that feed directly into the electricity grid. The company’s first two wind turbines were officially launched by the Northern Ireland Environment Minister. Simple Power is a privately owned company with its head office in Belfast. Its partners include Power NI, NIE, Vergnet and EWT. Website: www.simplepower.co and Twitter: @simple_power

View All News & Events

Join the White's Mailing List

Stay up-to-date with the latest updates and receive:

  • Exclusive product offers before everyone else
  • News and stories direct to your inbox
  • Latest tips for a healthy lifestyle
Join Mailing List