White's Oats, founded at Tandragee County Armagh, the largest oat mill in Ireland and part of Fane Valley Co-Op Group, is celebrating its 175th anniversary.
In addition to its renowned Speedicook Porridge Oats, White’s has pioneered instant oats, granola and toasted oats as well as championing the development of the organic sector within the industry. The company markets its products throughout Ireland, Great Britain and has a growing internationalpresence.
As part of celebrations to mark the occasion, White’s hosted a special anniversary event at the Grand Opera House, Belfast on Wednesday 5th October. The company’s employees celebrated with guests who have helped the company continue to succeed. Those who attended the event included Michelle McIlveen MLA, Minister of Agriculture, Environment and Rural Affairs, Fane Valley directors, oat growers, suppliers, customers and past employees. Guests were entertained by local playwright, Dan Gordon, who gave a unique take on the company’s history and local food ambassador Jenny Bristow who cooked up an array of delicious tasting oat recipesinspired over the course of White’s history.
Trevor Lockhart, CEO, Fane Valleycommented:
“White’s has a distinguished history as Northern Irelands’ only porridge producer, located on the banks of the Cusher River in the heart of County Armagh. We have been working with local farmers for many generations to provide the highest quality oats to make our award winning breakfast cereals. It is important to acknowledge the origins and truly remarkable endeavours exercised by White’s over its 175 years’’. “We have invested in our supply chain, production facilities, our people and consumer led product innovation. Cumulatively these investments reinforce our commitment and passion for the future of White’s. The dynamic nature of the oat business demands that we continue to innovate to keep pace with evolving consumer needs. As we look forward wewill seek to preserve our past whilst diligently
and creatively focusing on future trends and growing our business through our supply chain excellence and new product development and innovation.”
Speaking at the event, Agriculture, Environment and Rural Affairs Minister Michelle McIlveen said: “It is not often that a company gets to celebrate 175 years in business and White’s Oats should be very proud of this outstanding achievement. “The company has very clearly demonstrated its ability to adapt to meet changing consumer demand over the best part of two centuries. It has diversified its range with innovative new products and expanded market outlets to take oats grown on Northern Ireland farms to local consumers and othersbeyond these shores’‘.
“Happy Birthday to White’s Oats and every success for the future.”
James Mathers,General Manager, White’s Oats commented:
‘’White’s has always been at the forefront of developing relevant oat products that can enhance the modern diet and lifestyle and which make a positive contribution to the quality of our consumer’s lives. Businesses
evolve and today our purpose is on giving consumers choice to pursue a healthy lifestyle through a relentless focus on sustainable & healthy products.”
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